A value proposition is a clear statement that explains how your product solves your customer’s problem, delivers specific benefits, and tells your target tribe why they should buy from you and not from the competition.
How can we call everything from unsuccessful marketing experiments through to companies losing millions of dollars exactly the same thing? We’re confusing entrepreneurs by using oversimplified language.
Business owners get stuck trading time for money. It’s a hamster wheel with no ‘out’ in sight. Even when you do exit (sell) a services business, the multiples are hardly exciting for all the blood, sweat, and tears that go into building them.