Hiring anyone for a team is difficult. But hiring a developer is much more challenging.

Entrepreneurs have experienced most roles to some degree, whether it’s marketing, finance, or operations. But writing code and building a product? Zilch, nada, nope.

A lot of people tell you to not do business with your life partner. But most people are missing one key principle.

In a recent post, I wrote the recipe for writing a clear value proposition. I used a lot of examples from large companies like Spotify and Squarespace, so I thought it might be helpful to do a round two and use some real examples from early-stage Australian startups who are struggling to explain their business. 

A value proposition is a clear statement that explains how your product solves your customer’s problem, delivers specific benefits, and tells your target tribe why they should buy from you and not from the competition.
 

It’s virtually impossible (anytime in the near future) to destroy Christianity. Similarly, it’s next to impossible to kill Apple or Facebook.

How can we call everything from unsuccessful marketing experiments through to companies losing millions of dollars exactly the same thing? We’re confusing entrepreneurs by using oversimplified language.

Five simple hacks you can use to train yourself to be more self-aware.