Is Apple still innovative?

Were you excited for the new iPhone Xr and Xs?📱🤨 A lot of people were dissatisfied with this year’s keynote speech, saying Apple aren’t innovating like they used to, but merely upgrading. 😕 Kim and Adrian sit down over a cold one and talk about the longevity of this trillion dollar company. 🤑🍻

Transcript:

- So, there's a bit of talk now around, is Apple innovating enough? They've brought out their, this new version, it's better screen, better camera, some, sort of, upgrades. Similar to their S models in the past, all those different phones. They release the original, and then they would bring out an enhanced one. But they're copping a bit of flack out there around, with Jobs unfortunately carking it, are Apple actually doing enough to innovate. And to like, you know, the Nano was ground breaking. The iPhone was ground breaking. They had a number of pillars in their journey that were like holy s... The more recent talk of them in the last few years has been more around, they're just copying stuff, mimicking. How do you feel about where they're heading now, and are they actually doing enough to have longevity for a long time in the future? The kind of longevity that Amazon has, for example?

- Yeah, I think they're not. I think they're doing a lot in terms of the UX. The phone feels better and it's easy to use.

- UX is user experience.

- User experience.

- That's a loud motorbike, that's very rude.

- But in terms of technology, they're not really, but they haven't been for years. Androids have always had the better hardware, technology, and for someone buying an Apple, or an iPhone, it wasn't about the technology. It was literally about.

- The brand.

- The brand, and that you were already used to it and that you had a Mac and that your life was connected up in the iCloud world and that you wanted Airdrop, 'cause Airdrop's amazing.

- Airdrop's handy. iMessage is very handy. That's a very sticky, we use the word sticky in tech. Sticky means, like it catches you, like it locks you in. It's addictive, or whatever, and you don't want to change. They are the world's first trillion dollar company, and that is very bad ass.

- They're really good at not.

- As of August.

- Competing in price. I would say that's probably the number one thing I respect them for. That they just go, our computers and our Macbooks are gonna be 50% more expensive than, if you put specs against specs, we're just gonna be the more expensive laptop.

- People are so funny, seeing people bitch about that and as they're bitching about them, next to them is their Mac, and their iPhone.

- Exactly, exactly.

- It's like,they charge so much for their thing, and you still bought it. So many entrepreneur's approach Pitchblak and they think that the hook, they think the way they're gonna win is by being, is cheaper, and we're so not a fan of it. It's fine to disrupt things and to change an overpriced industry, like recruitment, obviously makes a lot of sense. For example, we're doing stuff in weddings ourselves, that makes sense. A lot of it's overpriced, but going into commoditized type product and just being cheaper, it's a very hard game to win, 'cause other people have deeper pockets than you.

- It's just a race to the bottom. And everyone else is stuck in a race to the bottom whereas Apple going, well people that buy our shit know that, know that it's expensive, but there's enough people in the world that want to buy expensive things that we'll survive and we'll continue to be great.

- Yes. In terms of looking forward, they need those next big things. They have this thing called Project Titan and Project Titan, it was a secret project in Silicone Valley, separate office, and it was around the car thing. This was about a year ago, where this all to look at. So, make Apple car. Sounds crazy, when you think of Apple car or Apple VR which there's rumours around them going into. All those sorts of things. It sounds really weird around, oh, I'd drive an Apple car. But Apple iPhones would have sounded weird before they brought it out. And they copped so much flack. There's all these funny quotes online about what were the big smart phone companies then just laughing at Apple trying to do a smart phone. Look how that turned out buddy. They hired a thousand engineers or something, working in literally in a secret office, had a secret company name, 68 something. They tried to keep it on the DL. Nothing doesn't get leaked from, like everything gets leaked from Apple. But apparently the rumours are they've let go of a few hundred people and it smells like, I don't think this has been confirmed, these rumours, but the rumours are often right in these cases. That they pulled back from the hardware and they're just focusing on the software. Self driving cars is legit gonna be a thing. Over 40 or 50 car manufacturers investing heavily into it. So it's undeniable that self driving cars will be a thing in the coming decades. So then, well if you're in a self driving car, what's the experience while you're driving? What's that operating system look like, and it sounds like Project Titan has pivoted away from the car which is interesting, this is the Android model, where Android became the software that ran on all the other different phones. They're kind of going that angle. What's the next.

- I think like.

- Ground breaking.

- You know, we talk about how Uber wants to do, like yeah, like Uber wants to own transport, right? I feel like Apple should want to own communication, or they should want to own the way that you manage your device.

- Our devices?

- Device, devices is pretty broad.

- Well they're the most popular watch brand, we heard from that Mitch Harper webinar.

- They want to own assistant devices. A thing that helps your life. A thing that aids your life.

- Google's smashing them with that.

- I think Siri's been a real let down for them on that front. If Siri was better than the Google and Amazon assistants then they would have a chance at connecting up your home, and connecting up your life. With your phone and your computer, and then just becoming actually an Apple home. So you walk in and all your things are connected and I think that's where they should be going. Notcars.

- It's crazy that Apple is a trillion dollar company but it's like, where is their pocket? They've managed to do so well. Probably something to finish on, there's gonna be a transition from the phone being here to being projected or bionic on the eye. There's hypothesis around how. We don't really know yet, but what we do know is in likely 15 years from now it won't be something we hold. 10 years, could be still similar thing, but maybe a glass see through cool sick thing like that. They've got the opportunity to try and own that space as well. The internal tech, the bionic tech of adding technology to our body. They could go that way. But Google's investing heavily in that as well.

- Exactly, it's a race. They've done a good job at marketing, and they've done a good job at bringing out new and shiny sh.. quickly enough that you just keep. 'Cause we're stuck in the cycle of you upgrade your phone, and then you try and get a new computer. You're like, well I've got a iPhone, so now I've gotta get a new Mac.

- They lock, they stick, sticky yeah.

- So, you're stuck in the cycle of unless I swap all of my things out, then I'm not gonna love the experience. We text message on our computers all the time. All the time. So what would we do if we didn't have a Macbook?

- Get frustrated.

- Exactly. And that's where they catch you out. The fact that if you've got one device that's Apple, then it's exponentially better having.

- Multiple.

- Multiple.

- Which is genius. And they are the best marketing company in the world. And that's why they have 12 zeros.

- They should just become a marketing company.

- They should just sell marketing to other people.

- They would kill it.

- They would, they'd be a big agency.